06 Nov 2019

Going Deeper: Shooting b-roll

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week looked at how to conduct interviews as one part of a successful branded content shoot. The counterpart to interviews is b-roll, the…

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30 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. On many branded content shoots, the production phase will be split up into two main parts: interviews and b-roll. Let’s take a deep dive…

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23 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started to look at some of the on-set roles you can expect to see during a branded content shoot. This week…

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16 Oct 2019

The key to a seamless production phase is having a clear division of roles and responsibilities, so let’s break those down here. Director The Director is the ultimate decision-maker when it comes to executing the production. While she will certainly seek advice from other key personnel, the buck stops…

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09 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

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02 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we’ve seen, there are many types of branded content, and just as many ways to approach them. But there are…

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25 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. If you have a specific budget you’re looking to stay within, don’t be shy – tell your prospective production partners. We…

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19 Sep 2019

Welcome to Deeper Connections, a new monthly series where we’ll introduce you to friends and colleagues whose work we love, and who we love to work with. You may meet them if you collaborate with us, you may want to hire them yourself, and you’ll definitely want to learn…

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18 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

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11 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. When you have a shortlist of companies you might want to work with, it’s often best to meet up in person…

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04 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

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28 Aug 2019

Last week we concluded our list of reasons why you might want to be thinking about branded content as part of your marketing mix, and hopefully we were persuasive in our arguments, and so your natural next question will be how you go about actually procuring some branded content.

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21 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

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14 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

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07 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. In the past two weeks we’ve looked at documentary-style content and brand mission content. The final type of branded content we…

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01 Aug 2019
corporate video production - iRestore laser therapy

Case Study: iRestore Pro commercial

iRestore is a laser hair therapy company based in Orange County, and just last month they launched their newest product, the iRestore Professional – a new, higher-end device that represents a step-up from their original laser helmet device. This shoot was all about the up-level. The client had produced…

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31 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked one of the possible forms of branded content, documentary-style content. This week we’re diving into another –…

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24 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’re looking at one of the possible forms that branded content can take: documentary-style content. We live in a…

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17 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? Last week we delved into the question of what is branded content. This week we’re going a little deeper, and we’re…

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10 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…

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08 Jul 2019

Most of the work we do for our clients is what we would term branded content. It’s a phrase that’s going to become more important for marketers, as audiences tune out blatant promotion in favor of authentic storytelling that conveys mission and values, and provides meaning and value. That’s…

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18 Jun 2019
Behind the scenes photo- Blue Suede

Creativity is our word of 2019 and nothing is more creative than making a music video. That’s why we decided to hold a competition this year and choose one artist to work with FOR FREE on a music video. We received some incredible submissions, and the decision wan’t easy….

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13 Jun 2019
On location Los Angeles

Sometimes the only way forward is to go back. I’ve been asking myself a lot about my influences, and how the art and culture of my youth shaped the stories I need to tell. I’m a 90s kid, and as I was coming of age, the art that blew…

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22 Apr 2019

The day we filmed Orchid Quartet’s music video Summertime felt like the first day of spring after an unusually cool and rainy Los Angeles winter. Two days before the shoot, the city was doused by an all-day storm. Yet, somehow, the day of our shoot broke clear and sunny….

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05 Apr 2019

Last year, we decided to create a statement of core values that could be shared with free lance crew members and new clients. This felt like an important thing to do in the age of #metoo. I’m a woman who runs a company and directs movies. I believe in…

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21 Feb 2019

Last year, South by Southwest identified the rise of short form documentary video content as a major trend. We love when a client says they’d like to commission a documentary, which is happening more frequently as brands become aware of the power of sharing their stories, rather than advertising…

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20 Feb 2019

Female Forward Filmmaking

Since the start of Long Haul Films, we’ve done something quite naturally that has evolved into a bigger practice that we call “female forward filmmaking”. It’s a focus on featuring strong and empowered women in front of the camera, and working with them behind the camera.  As with most…

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19 Feb 2019

We’ve been working with Opportunity Education since 2016, and in 2018 embarked on a large project to showcase their work through the Quest Forward Learning system and its implementation in Quest Forward Academies.

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