New Work: ColorProof ColorCare Authority Social Media Videos
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Earlier this year, we got the opportunity to collaborate with a new client, ColorProof ColorCare Authority, a line of professional luxury products designed for color-treated hair.
Having spent a lot of the winter working on a verité documentary set in the tech world, this was a great opportunity to switch gears and flex some different muscles. We collaborated with the team at ColorProof to capture a series of beautiful visuals of product packaging and models, showcasing their products, and highlighting the natural and organic ingredients.
The shoot was all about making the most of a dreamy coastal location and the gorgeous California sunshine, creating flattering indoor lighting setups, and capturing a variety of content to create a series of videos for use on ColorProof’s website and social media channels.
Check out one of the videos we created with ColorProof and visit their website if you want to know more about their range of products (which are incredible– our hair has never felt healthier!)