If you have decided that your business or cause needs some video mixed in with its marketing andadvertising, it may be time to look for a video production company to help you out. In our previouspiece, ‘Why Hire a Video Production Company?’, we discussed the reasons why a video productioncompany…

We already posted 5 questions to ask your video production partners. We thought of 5 more and these are questions you really need to ask to make sure YOUR areas of liability and exposure are fully covered. Question 1: What is the file backup plan? There are two types…

So you’ve decided to commission some video content from your brand and you’re deep in the hiring process. What are the questions you must ask to make sure you give yourself the best chance of success with the project? Question 1: Who is on the team and how diverse…

Most businesses now recognize that engaging video content is an essential part of their marketing mix, whether it’s short snippets for Instagram or TikTok, or more in-depth storytelling that they share on YouTube or Facebook. But when everyone’s cell phone has a built-in “4K resolution” camera, why on earth…

A guest post from our friends at Soundstripe on why video production skills matter for modern marketers

Tips from the field about finding the right focus for your documentary, and how to nurture the story and your subjects over time.

With the rise in popularity of video as a tool to convey your organization’s mission and values, chances are that at some point, you’ll have to sit down for an on-camera interview. Recently, we shared 5 tips to help you prepare for your interview, and we wanted to delve…

We’ve interviewed hundreds of people over the years at Long Haul Films: everyone from small business owners to global CEOs. While some people love the limelight, we’ve found that the majority of people experience at least a little bit of apprehension in front of the camera. With the rise…

This week we’re releasing a new promo video for the Going Deeper eBook and wanted to share it here first. Don’t forget you can download the book here: longhaulfilms.com/going-deeper-book and it’s completely free.

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

We wrote a book! Going Deeper is for anyone who wants to gain a better understanding of how to craft engaging, truly entertaining videos that will catch people’s attention and communicate something meaningful about their product or service. This is a guide for marketers, entrepreneurs, business owners, social media…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. A little ad spend goes a long way Funny how all these platforms are all about relevance and engagement until you have a little…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Our expertise definitely lies on the production side of things, so if you’re serious about making the most of your investment into a branded…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the past few weeks we’ve looked at all the factors that we would consider when putting together a proposal for our fictional prospective…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Before the production company can write up the bid, they will need to take a few things into consideration: Time Needed In pre-pro the…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the next few weeks we’re going to take a look at what branded content costs to produce by running through our example project…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’ll look at the feedback process – the part between delivering v1, making updates and then producing the final deliverable version. The…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started our look at the post-production phase of the project. This week we’ll look at some essential steps as we get…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. We’re back from hiatus and hope you all had a fabulous festive season and a positive start to this new decade. Before the break,…

Aaaargh. We’re sorry. We’ve gone radio silence the last few weeks on Going Deeper, and the truth is that we’ve been practicing what we preach – we’ve been crazy busy with amazing client projects and the holidays and everything else. So we’re going to take a little break between…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week looked at how to conduct interviews as one part of a successful branded content shoot. The counterpart to interviews is b-roll, the…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. On many branded content shoots, the production phase will be split up into two main parts: interviews and b-roll. Let’s take a deep dive…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started to look at some of the on-set roles you can expect to see during a branded content shoot. This week…

The key to a seamless production phase is having a clear division of roles and responsibilities, so let’s break those down here. Director The Director is the ultimate decision-maker when it comes to executing the production. While they will certainly seek advice from other key personnel, the buck stops…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we’ve seen, there are many types of branded content, and just as many ways to approach them. But there are…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. If you have a specific budget you’re looking to stay within, don’t be shy – tell your prospective production partners. We…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. When you have a shortlist of companies you might want to work with, it’s often best to meet up in person…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

Last week we concluded our list of reasons why you might want to be thinking about branded content as part of your marketing mix, and hopefully we were persuasive in our arguments, and so your natural next question will be how you go about actually procuring some branded content.

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. In the past two weeks we’ve looked at documentary-style content and brand mission content. The final type of branded content we…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked one of the possible forms of branded content, documentary-style content. This week we’re diving into another –…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’re looking at one of the possible forms that branded content can take: documentary-style content. We live in a…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? Last week we delved into the question of what is branded content. This week we’re going a little deeper, and we’re…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…

Most of the work we do for our clients is what we would term branded content. It’s a phrase that’s going to become more important for marketers, as audiences tune out blatant promotion in favor of authentic storytelling that conveys mission and values, and provides meaning and value. That’s…