25 Mar 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

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18 Mar 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

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11 Mar 2020

We wrote a book! Going Deeper is for anyone who wants to gain a better understanding of how to craft engaging, truly entertaining videos that will catch people’s attention and communicate something meaningful about their product or service. This is a guide for marketers, entrepreneurs, business owners, social media…

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04 Mar 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There is no single industry that loves jargon and made-up names quite like the film industry. If you’ve ever been asked to C-47 some…

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26 Feb 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. A little ad spend goes a long way Funny how all these platforms are all about relevance and engagement until you have a little…

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12 Feb 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the past few weeks we’ve looked at all the factors that we would consider when putting together a proposal for our fictional prospective…

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05 Feb 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Before the production company can write up the bid, they will need to take a few things into consideration: Time Needed In pre-pro the…

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29 Jan 2020

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the next few weeks we’re going to take a look at what branded content costs to produce by running through our example project…

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06 Nov 2019

Going Deeper: Shooting b-roll

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week looked at how to conduct interviews as one part of a successful branded content shoot. The counterpart to interviews is b-roll, the…

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30 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. On many branded content shoots, the production phase will be split up into two main parts: interviews and b-roll. Let’s take a deep dive…

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23 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started to look at some of the on-set roles you can expect to see during a branded content shoot. This week…

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16 Oct 2019

The key to a seamless production phase is having a clear division of roles and responsibilities, so let’s break those down here. Director The Director is the ultimate decision-maker when it comes to executing the production. While they will certainly seek advice from other key personnel, the buck stops…

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09 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

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02 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we’ve seen, there are many types of branded content, and just as many ways to approach them. But there are…

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25 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. If you have a specific budget you’re looking to stay within, don’t be shy – tell your prospective production partners. We…

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18 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

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11 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. When you have a shortlist of companies you might want to work with, it’s often best to meet up in person…

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04 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

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28 Aug 2019

Last week we concluded our list of reasons why you might want to be thinking about branded content as part of your marketing mix, and hopefully we were persuasive in our arguments, and so your natural next question will be how you go about actually procuring some branded content.

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21 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

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14 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

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07 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. In the past two weeks we’ve looked at documentary-style content and brand mission content. The final type of branded content we…

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31 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked one of the possible forms of branded content, documentary-style content. This week we’re diving into another –…

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24 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’re looking at one of the possible forms that branded content can take: documentary-style content. We live in a…

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17 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? Last week we delved into the question of what is branded content. This week we’re going a little deeper, and we’re…

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10 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…

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08 Jul 2019

Most of the work we do for our clients is what we would term branded content. It’s a phrase that’s going to become more important for marketers, as audiences tune out blatant promotion in favor of authentic storytelling that conveys mission and values, and provides meaning and value. That’s…

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