16 Oct 2019

The key to a seamless production phase is having a clear division of roles and responsibilities, so let’s break those down here. Director The Director is the ultimate decision-maker when it comes to executing the production. While she will certainly seek advice from other key personnel, the buck stops…

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09 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

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02 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we’ve seen, there are many types of branded content, and just as many ways to approach them. But there are…

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25 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. If you have a specific budget you’re looking to stay within, don’t be shy – tell your prospective production partners. We…

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18 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

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11 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. When you have a shortlist of companies you might want to work with, it’s often best to meet up in person…

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01 Aug 2019
corporate video production - iRestore laser therapy

Case Study: iRestore Pro commercial

iRestore is a laser hair therapy company based in Orange County, and just last month they launched their newest product, the iRestore Professional – a new, higher-end device that represents a step-up from their original laser helmet device. This shoot was all about the up-level. The client had produced…

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18 Jun 2019
Behind the scenes photo- Blue Suede

Creativity is our word of 2019 and nothing is more creative than making a music video. That’s why we decided to hold a competition this year and choose one artist to work with FOR FREE on a music video. We received some incredible submissions, and the decision wan’t easy….

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13 Jun 2019
On location Los Angeles

Sometimes the only way forward is to go back. I’ve been asking myself a lot about my influences, and how the art and culture of my youth shaped the stories I need to tell. I’m a 90s kid, and as I was coming of age, the art that blew…

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22 Apr 2019

The day we filmed Orchid Quartet’s music video Summertime felt like the first day of spring after an unusually cool and rainy Los Angeles winter. Two days before the shoot, the city was doused by an all-day storm. Yet, somehow, the day of our shoot broke clear and sunny….

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