09 Oct 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

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04 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

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28 Aug 2019

Last week we concluded our list of reasons why you might want to be thinking about branded content as part of your marketing mix, and hopefully we were persuasive in our arguments, and so your natural next question will be how you go about actually procuring some branded content.

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21 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

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14 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

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07 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. In the past two weeks we’ve looked at documentary-style content and brand mission content. The final type of branded content we…

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31 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked one of the possible forms of branded content, documentary-style content. This week we’re diving into another –…

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24 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’re looking at one of the possible forms that branded content can take: documentary-style content. We live in a…

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17 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? Last week we delved into the question of what is branded content. This week we’re going a little deeper, and we’re…

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10 Jul 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…

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08 Jul 2019

Most of the work we do for our clients is what we would term branded content. It’s a phrase that’s going to become more important for marketers, as audiences tune out blatant promotion in favor of authentic storytelling that conveys mission and values, and provides meaning and value. That’s…

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