We wrote a book! Going Deeper is for anyone who wants to gain a better understanding of how to craft engaging, truly entertaining videos that will catch people’s attention and communicate something meaningful about their product or service. This is a guide for marketers, entrepreneurs, business owners, social media…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. A little ad spend goes a long way Funny how all these platforms are all about relevance and engagement until you have a little…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Our expertise definitely lies on the production side of things, so if you’re serious about making the most of your investment into a branded…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the past few weeks we’ve looked at all the factors that we would consider when putting together a proposal for our fictional prospective…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Before the production company can write up the bid, they will need to take a few things into consideration: Time Needed In pre-pro the…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Over the next few weeks we’re going to take a look at what branded content costs to produce by running through our example project…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started looking at what the pre-production process can look like for branded content. This week we’ll wrap up…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

Last week we concluded our list of reasons why you might want to be thinking about branded content as part of your marketing mix, and hopefully we were persuasive in our arguments, and so your natural next question will be how you go about actually procuring some branded content.

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. In the past two weeks we’ve looked at documentary-style content and brand mission content. The final type of branded content we…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked one of the possible forms of branded content, documentary-style content. This week we’re diving into another –…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. This week we’re looking at one of the possible forms that branded content can take: documentary-style content. We live in a…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? Last week we delved into the question of what is branded content. This week we’re going a little deeper, and we’re…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…

Most of the work we do for our clients is what we would term branded content. It’s a phrase that’s going to become more important for marketers, as audiences tune out blatant promotion in favor of authentic storytelling that conveys mission and values, and provides meaning and value. That’s…