In today’s digital age, where attention spans are shrinking and competition is fierce, incorporating video content into your website has become more important than ever. Video has emerged as a highly effective medium to engage, captivate, and connect with your target audience. From boosting user experience to enhancing conversion…

We’re excited to formally introduce our new photo shoot studio in Los Angeles and video production studio in Los Angeles. We’ve named it Be Here Now, and it’s a flexible, colorful, airy, and light-filled space for video content creation, head shot photo shoots, web video production, wardrobe fitting, production…

Our most recent collaboration on video content with long-time client UPPAbaby was for a video to support the launch of their JADE Rabbit stroller, to commemorate the Chinese New Year, and 2023– the year of the rabbit. This special edition stroller launched in the US, Taiwan, and China– which…

So you’ve decided to commission some video content from your brand and you’re deep in the hiring process. What are the questions you must ask to make sure you give yourself the best chance of success with the project? Question 1: Who is on the team and how diverse…

After doing this work for more than a decade, I am drawn more than ever to be of service to those who are driven by a deeper purpose. Consider this reel a call to those dreamers, guides, teachers, founders, community builders, activists, artists. For the ones forging new paths,…

A short documentary taking you behind the scenes with PATH, DoorDash ,and San Diego Mayor Todd Gloria as they deliver meals to those in need.

Ari’s Take Academy is is shaking up the music industry. We got to film with some of the talented musicians who have benefitted from taking classes at ATA. Check out their stories in this short documentary we created.

What will post-pandemic production look like? In celebration of surviving– and sometimes even thriving– in this wild year, here are the top lessons learned from pandemic filmmaking, and our predictions for what aspects of our industry may be transformed for good.

The documentaries we loved watching from our living room at SXSW Online 2021

Against the backdrop of 2020’s myriad challenges, we’ve been documenting the story of a team trying to change how the world moves. Virgin Hyperloop invited us behind the scenes as they tried (and succeeded) to safely transport the first people in a hyperloop pod– a bold and potentially gamechanging…

I remember it very clearly. Home from college on easter break, I dragged my parents to the cinema to watch Magnolia. Three hours and eight minutes, but my eyes were glued to the screen for the entire time. Wild horses (or raining frogs) could not have dragged me away….

This week we have a guest post from Drew Gula over at Soundstripe, one of our favorite music libraries, all about building trust with branded content. Branded content is a means of indirect advertising. In other words, it’s a way of spreading brand awareness without having to push a…

Here’s a question that’s been on our minds a lot the past few weeks; what does film production look like going forward? First we’ll state the obvious: the video and film production industries have been hit hard by the impacts of coronavirus. At the same time, there has been…

Last year, we decided to create a statement of core values that could be shared with free lance crew members and new clients. This felt like an important thing to do in the age of #metoo. I’m a woman who runs a company and directs movies. I believe in…