While video is a versatile and impactful medium, it’s not the right choice for every business or every marketing campaign. Knowing when to use video (and when not to) can save you time, money, and ensure that you get the best possible results.

In the competitive world of commercial real estate, securing tenants for your property can be a challenge. With businesses looking for the perfect space that aligns with their needs, it’s more important than ever to present your commercial properties in a way that speaks to potential tenants’ specific requirements….

TikTok is undeniably one of the most influential social media platforms of the past few years. With over a billion active users, it’s a space where trends are born, creativity thrives, and brands have the opportunity to connect with a highly engaged, diverse audience. For many businesses, TikTok has…

We wrote a book! Going Deeper is for anyone who wants to gain a better understanding of how to craft engaging, truly entertaining videos that will catch people’s attention and communicate something meaningful about their product or service. This is a guide for marketers, entrepreneurs, business owners, social media…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. If you have a specific budget you’re looking to stay within, don’t be shy – tell your prospective production partners. We…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. When you have a shortlist of companies you might want to work with, it’s often best to meet up in person…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…