This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we looked at two ways to find potential production companies to work with on your branded content project. This…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. There are many reasons why branded content has grown in popularity over the last decade, and why many marketers are thinking…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why? In 2018, Forbes ran an article called Branded Content Is The Future And It’s Already Much Bigger Than You Realize. It…