This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week looked at how to conduct interviews as one part of a successful branded content shoot. The counterpart to interviews is b-roll, the…

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we started to look at some of the on-set roles you can expect to see during a branded content shoot. This week…