18 Sep 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. As we mentioned last week, you should be prepared, at the bidding stage, to provide a written brief. Not only is…

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21 Aug 2019

This post is part of an ongoing series called Going Deeper where we look at branded content production through the lens of the world’s most important question: why. Last week we talked about two reasons why branded content could be a great idea for you: traditional advertising is struggling,…

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