In the competitive world of commercial real estate, securing tenants for your property can be a challenge. With businesses looking for the perfect space that aligns with their needs, it’s more important than ever to present your commercial properties in a way that speaks to potential tenants’ specific requirements. One of the most powerful tools you can use to attract and engage tenants is video content.

Effective commercial real estate videos can help potential tenants visualize their business in your space, understand its value, and ultimately sign that lease. Here’s how you can create video content that not only grabs attention but drives action and gets signatures on leases.

1. Highlight the Property’s Unique Selling Points

When making a commercial real estate video, focus on the unique features that make your property stand out. Whether it’s the prime location, ample square footage, flexible floor plans, or high-end amenities, these details should be front and center.

For office spaces, highlight aspects like natural light, modern conference rooms, and ergonomic workspaces. For retail spaces, show off the storefront, foot traffic in the area, and proximity to complementary businesses. Warehouses or industrial spaces should emphasize accessibility, loading docks, and the suitability for specific operations.

Be sure to showcase the building’s exterior and interior, along with a full walkthrough that highlights both the functionality and aesthetic appeal of the space. The goal is to convey what makes your property an ideal fit for their business operations.

2. Demonstrate the Potential of the Space

For commercial real estate, it’s crucial to help potential tenants visualize how the space can serve their specific needs. Show the property’s versatility and how it can be adapted to fit various business types. Whether it’s creating an open-plan office or designing a retail environment, demonstrate the potential for customization.

Use your video to tell a story about how the space can be transformed for a tenant’s unique vision. For example, if it’s a large office building, show how it could be subdivided into smaller offices or used as a collaborative coworking space. If it’s a retail storefront, explain how the space can cater to various types of businesses, from boutiques to restaurants.

Including before-and-after examples, renderings, or animated visuals showing different configurations of the space can make a powerful impact.

3. Showcase the Location and Community

Location is one of the most important factors in a commercial lease decision. Don’t just mention the location—show it in your video. Take your viewers on a tour of the surrounding neighborhood, highlighting amenities like restaurants, cafes, public transportation, parking options, and other businesses in the area.

For office spaces, emphasize proximity to major highways, transit stations, or business hubs. For retail spaces, showcase foot traffic, local demand, and complementary businesses that can drive potential customers into their store. Use aerial shots or a walking tour to visually emphasize the benefits of the location.

This helps potential tenants get a sense of the community and environment they would be part of, which is crucial in making their decision.

4. Feature Testimonials from Current Tenants or Local Businesses

Social proof is powerful in real estate. Including testimonials from current tenants can reassure potential tenants that your property is a great place to do business. Feature tenants who have had positive experiences with the space, the management team, and the community around the property.

If possible, include short interviews with local business owners or neighbors who can speak to the area’s vibrancy, accessibility, and growth potential. Testimonials can help build trust and show that the property is already home to a thriving business community.

5. Incorporate a Clear Call to Action (CTA)

Your video content should always include a clear and compelling call to action (CTA). After showcasing the property and highlighting its benefits, guide viewers toward the next step in the leasing process. Whether it’s scheduling a tour, contacting a leasing agent, or requesting more information, make sure it’s easy for potential tenants to take action.

Consider adding urgency to the CTA. For instance, “Contact us today to schedule a tour and secure your spot in this prime location,” or “Spaces are filling fast—don’t miss out on this opportunity to elevate your business.”

Additionally, include multiple ways for potential tenants to get in touch—phone numbers, email, and even a direct link to your leasing portal.

6. Keep It Professional and Polished

Commercial real estate is a high-stakes industry, and your video should reflect that professionalism. Invest in high-quality production to ensure your video looks polished and sophisticated. Use clear visuals, good lighting, and smooth transitions to create a seamless viewing experience.

Consider using drone footage for aerial shots of the building or neighborhood, which can provide a dramatic view of the property and its surroundings. Clean editing, background music, and voiceovers can add polish and ensure the video conveys the message effectively.

A professional video not only reflects well on the property but also shows that you take your business seriously and are committed to attracting high-quality tenants.

7. Optimize for Digital Viewing

Ensure your commercial real estate video is optimized for viewing on multiple platforms. With the increasing use of mobile devices, your video should be mobile-friendly. Use a format that’s easy to view and share on social media channels, websites, and emails. Keep your video brief, around 2-3 minutes, so that it’s digestible yet informative enough to hold the viewer’s attention.

Make sure the video is easy to access with clear captions or subtitles for those who may be watching without sound. Optimize the video for search so that it shows up in search results when potential tenants are looking for commercial space.

Conclusion

Creating effective commercial real estate video content is about more than just showcasing a property. It’s about telling a story, building trust, and inspiring action. By focusing on the property’s unique features, demonstrating its potential, showcasing the location and community, and providing clear calls to action, you can create a video that not only attracts interest but also motivates potential tenants to sign leases.

Investing in professional-quality video content is an investment in your leasing strategy. By leveraging the power of video, you’ll stand out in a crowded market and convert leads into long-term tenants.